The People Behind It.
Seva
“scale over everything”
Seva leads everything you see — the scroll-stopping ads, the cinematic edits, the visuals that make people stop mid-swipe. With a sharp eye for composition and an instinct for what performs, he architects creative that doesn't just look good but converts. From short-form content to full campaign visuals, Seva owns the entire creative process from concept to final cut.
Lucas
“Romans 8:11 — the same Spirit that raised Jesus from the dead lives in you”
Lucas engineers the systems that turn attention into revenue. Combining deep expertise in paid media strategy with cutting-edge AI infrastructure, he builds and manages high-performance ad campaigns across Meta and Google — precision-targeted, data-driven, and built to scale. Every campaign is backed by real analytics, relentless optimisation, and an obsession with one metric: results.
Our Story.
Lucas and Seva have been in each other's lives longer than either of them can properly account for. Not school friends, not neighbours who drifted together by convenience. Brothers, basically, just without the shared surname. The kind of bond that doesn't need maintaining because it never weakened in the first place.
They grew up side by side through the years that shape you. Same circles, same conversations, same sense of how the world worked and how they wanted to move through it. Then Lucas moved away. Distance does one of two things to a friendship: it reveals whether it was real, or it quietly finishes it. This one held.
When the idea for Aterra came up, it wasn't a pitch or a plan. It was just the natural next step for two people who'd always figured things out together. Seva with an eye for creative work that actually stops people, Lucas with a grip on paid ads and the AI systems that turn interest into revenue. The skills fit. More importantly, the trust was already there.
Aterra is the result of that. Two people who know each other well enough to be honest, work hard enough to be worth hiring, and care enough about the outcome to treat every client's growth like their own.